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1. Bookmarks: 0 Raising Capital: 5 Reasons An Investor Won't Invest! When it comes to raising capital for your company, it is important to understand the difference between objective and subjective investors and the reasons investors won't invest. The subjective investor is some how connected to you. Often referred to as Friends and Family, but in reality they are investors with a connection to you directly through a common connection like your friends and family. These investors, or friends, believe in what you are doing and invest in your ...
2. Bookmarks: 0 How To Plan For Raising Capital With Investors? In planning for a successful funding campaign, you must expose your investment opportunity to enough investors.The Kugarand Theory of Investing states that for every …1 investor who invests,3 say they will invest, and15 investors were exposed to your investment opportunity to get to the three to get to the one Investor who actually invests.For example, if your company is raising $1 million dollars and has a minimum investment of $25,000, then your company ...
3. Bookmarks: 3 Thinking Like An Investor Most entrepreneurs do not think of investors as people. Instead, they think of investors as money - a fatal error.Private investing is not like picking a stock on NASDAQ. Private investing is personal. Investors have goals, preferences, fears, and problems, just like entrepreneurs. When cut, they bleed. When things go wrong, they worry. So, the relationship you build with investors is essential to obtaining money from them.In the most simple terms, investors can be pu...

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